About

  • Principal at StitchDX, a brand and digital marketing agency
  • In partnership with his wife Elizabeth and sister in law Esther, launched and managed a Fair Trade Subscription Box service
  • Service attracted over 2,400 subscribers and made close to $100K in revenue

Background

Erick Straghalis is a creative, brand and marketing strategist with more than 16 years of experience.  He currently works for StitchDX, a brand and digital marketing agency in Boston, Massachusetts, assisting businesses and non-profits to define and align strategy, drive innovation and accelerate growth.

Erick, his wife Elizabeth and sister in law Esther, launched a Fair Trade Subscription Box service in 2012.  Fair Treasure partnered with mostly women-run cooperatives from around the word to deliver beautiful handmade goods to monthly subscribers.  The service grew attracting over 2,400 subscribers and made close to $100K in revenue.  Due to a few strategic mistakes and the inability to juggle family, jobs, and a side business, Erick and his family decided to shut down the service in late 2015.

Show Notes

  • Erick’s full-time career [1:20]
  • Why he wanted to start his own side business [2:00]
  • What is a Fair Trade Subscription Box Service [5:20]
  • The story behind developing a business focused on fair trade [7:50]
  • Steps Erick took to launch his business [11:30]
  • The subscription box service model and how they got their first subscribers [15:00]
  • Two major expenses for a subscription box company [17:10]
  • Running a business with your family [23:50]
  • Determining the subscription value vs. actual value [28:30]
  • The importance of attracting the right customers for your business [32:00]
  • Three steps to start your subscription box business [37:40]

Tips

  • Use freelancers along with software and technology already available for support [13:40]
  • Bloggers can be used to advertise your product [22:25]
  • Know your target audience, where they are, and try to connect with them [36:45]
  • Be able to define who you are and align that with what you want to do [38:50]

Contacts and Links

www.StitchDX.com

Erick.Straghalis AT stitchdx.com

Listen to the Show

The Side Business Show

Ike AT TheSideBusinessShow.com